Privacy Policy Merci Florist and its affiliated companies (“we”, “us”, or “our”) are committed to protecting your privacy and personal data. This Privacy Policy outlines how we collect, use, and safeguard your personal data in accordance with the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong, and where applicable, the General Data Protection Regulation (GDPR). 1. What Personal Data We Collect We may collect the following types of personal data: Identity information (e.g., name, email address, phone number) Login credentials and social media profile data (if applicable) Transaction and order history Browsing behavior and preferences on our website Location and device information (e.g., IP address, operating system) 2. How We Collect Your Data Your data may be collected through the following means: When you browse or register on our website When you make a purchase or interact with our customer service When you use social login or engage with our social media features Via cookies and analytical tools that track site usage 3. How We Use Your Personal Data We use your personal data for the following purposes: To process orders and provide services to you To respond to your inquiries and offer support To send you marketing communications (only with your consent) To analyze site traffic and shopping behavior for service improvement To comply with legal obligations or respond to lawful requests 4. Marketing Communications We may use your contact details to send promotional materials about our products, services, or partner offers. We will only do so with your prior consent or indication of no objection. You may opt out at any time by contacting us at info@merciflorist.com. 5. Disclosure of Your Data We may disclose your personal data to: Our group companies and affiliates Trusted third-party service providers (e.g., logistics, IT, marketing) Legal authorities where required by law or regulation Potential buyers in the event of a business sale or restructuring 6. Cross-Border Data Transfers We may transfer your personal data to jurisdictions outside Hong Kong for processing and storage. We will ensure that your data is adequately protected according to applicable standards. 7. Data Retention We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy or as required by law. Upon request or account deletion, we will erase your data where practicable. 8. Cookies & Tracking Our site uses cookies to personalize your experience and remember preferences. You may disable cookies via your browser settings, but some features may become unavailable. 9. Your Rights You have the right to: Access and correct your personal data Withdraw your consent at any time Request deletion of your data (where applicable) Opt out of marketing communications To exercise your rights, please email us at info@merciflorist.com. 10. Children’s Privacy Our services are not intended for individuals under 18. We do not knowingly collect personal data from minors. 11. Third-Party Links Our website may contain links to third-party websites. We are not responsible for their content or privacy practices. Please review their policies separately. 12. Policy Updates This Privacy Policy may be updated from time to time. Please check this page periodically. Your continued use of our website indicates acceptance of any changes. 13. Contact Us If you have any questions or requests regarding this policy, please contact us at: Email: info@merciflorist.com In case of discrepancies between the English and Chinese versions of this policy, the English version shall prevail. 私隱政策 Merci Florist 及其關聯公司（以下簡稱「本公司」、「我們」或「我們的」）非常重視對您的私隱及個人資料的保護。本政策列明我們如何根據《個人資料（私隱）條例》（香港法例第486章）及在適用情況下，歐盟《一般資料保障規則》（GDPR）收集、使用及保障您的個人資料。 1. 我們收集的個人資料 我們可能會收集以下類型的個人資料： 身份資料（如姓名、電郵地址、電話號碼） 登入帳號及社交媒體資訊（如適用） 交易及訂單記錄 網站瀏覽行為及偏好 地理位置與裝置資訊（如 IP 地址、作業系統） 2. 資料的收集方式 我們透過以下方式收集您的個人資料： 當您瀏覽或註冊我們的網站 當您下單或與客戶服務聯絡 使用社交媒體登入或互動功能 網站使用 Cookie 及分析工具收集資料 3. 資料的使用目的 我們收集您的個人資料，用於以下目的： 處理訂單及提供服務 回應查詢及客戶支援 在獲得同意下提供推廣資訊 分析網站使用習慣以優化服務 依法履行法律責任或配合執法機構 4. 市場推廣通訊 在取得您的明示同意或未表示反對的前提下，我們可能會使用您的資料向您發送產品、服務或合作夥伴的推廣資訊。 您可以隨時電郵至 info@merciflorist.com 取消訂閱。 5. 資料的披露 在合理需要的情況下，我們可能會向以下對象披露您的個人資料： 本集團成員公司 協助我們提供服務的第三方（如物流、IT 支援、市場推廣） 法律授權或要求的機構 業務轉讓或合併時的潛在承讓方 6. 資料轉移 您的資料可能會被轉移到香港以外地區作處理或儲存，我們將確保資料在轉移過程中獲得適當保障。 7. 資料保留期限 我們僅會在達成原收集目的或法例要求的期間內保留您的個人資料。若您要求刪除帳號，我們會在合理情況下刪除相關資料。 8. Cookies 與追蹤技術 我們的網站使用 Cookies，以提供個人化體驗與功能。您可在瀏覽器中選擇停用 Cookies，但部分功能可能無法使用。 9. 您的權利 您有權： 查閱及更正您的個人資料 隨時撤回同意 要求刪除資料（如適用） 拒收市場推廣資訊 請電郵至 info@merciflorist.com 提出申請。 10. 兒童私隱 我們的網站及服務不針對18歲以下人士，亦不會有意收集未成年人的個人資料。 11. 第三方網站 本網站可能包含第三方網站連結，我們不對該等網站的內容或私隱政策負責，請參閱該等網站的相關聲明。 12. 政策更新 我們可能不時修訂本政策，請定期查看本頁以獲取最新資訊。您繼續使用我們的網站即表示接受更新後的政策。 13. 聯絡我們 如對本政策有任何查詢，歡迎電郵至： info@merciflorist.com 如中英文版本有任何歧義，應以英文版本為準。